Business leaders invited to join #HOLLER 2026 to build a safer South Africa

Mall of the South is calling on corporate South Africans to be part of a powerful movement for change by securing a table at #HOLLER 2026.

It is its flagship social impact gala dedicated to addressing the root causes of gender-based violence (GBV) and building safe communities.

Now in its sixth year, #HOLLER has established itself as a recognized platform to raise awareness about gender-based violence, domestic abuse, human trafficking and other forms of violence.

While supporting survivors is the centerpiece of the initiative, this year's event marks an important development by shifting the conversation toward prevention and asking an important question: If society is serious about ending violence, shouldn't it spend more time understanding and addressing what causes it?

Over the years, South Africans have marched, protested, donated and stood in solidarity with victims and survivors. Yet despite these efforts, violence continues to have a devastating impact on individuals, families and communities across the country.

move forward with awareness

This year, #HOLLER 2026 aims to move beyond awareness by exploring practical solutions that focus on stopping violence before it happens.

Research and crime statistics consistently show that the majority of perpetrators of gender-based violence are men. While most men are not violent, organizers believe lasting change requires meaningful engagement with men and boys through honest conversations about trauma, emotional well-being, accountability, healthy relationships, and positive masculinity.

Rather than assigning blame, this initiative seeks to create understanding. The aim is to create solutions rather than point fingers. The focus is on preventing violence before another victim is born, encouraging communities to address the underlying factors that contribute to abuse.

“Supporting survivors will always be at the center of #HOLLER, but if we're serious about changing the future, we must also be bold enough to include those who have the biggest impact in changing it. This isn't about blaming men; it's about empowering more men to be part of the solution. We believe prevention starts long before violence happens,” said Mall of the South Center Manager, Hester Smith.

event details

The prestigious ceremony will take place on 20 August at the Thaba Eco Hotel in Johannesburg, with guests arriving from 18:00 to 18:30.

Organized by Mall of the South under the theme 'Awareness to Action'. From Hurt to Healing,' the evening will bring together business leaders, decision makers, psychologists, behavioral experts, men's advocates, survivors, government representatives and community organizations for keynote speeches, expert panel discussions, lived experiences and practical strategies designed to inspire collaboration across business, government and civil society.

Over 300 business leaders, professionals, community advocates and change-makers are expected to participate, making #HOLLER 2026 one of the country's leading platforms for dialogue and action against gender-based violence.

Corporate organizations are being encouraged to demonstrate their commitment to social responsibility by purchasing tables at the rate of Rs 10,000 per table, which can accommodate 10 guests. Each table contributes to safe education, advocacy and community programs aimed at creating healthy families and safe communities while supporting initiatives focused on prevention and long-term social change.

Organizers said, “When we help a survivor, we change a life. When we stop violence from happening, we change generations.”

He believes that the future of South Africa depends not only on the safety of women and children, but also on raising boys who grow up to be men of empathy, accountability, respect and courage. She says that ending gender-based violence is not only a women's issue but a social responsibility in which men have to play an important role.

For table reservations, contact Mall of the South Marketing Representative Sibongile Kubeka on 011 682 8780 or email Sibongile.Kubeka@redefine.co.za.