Four years after re-entering the South African market, Cherry has grown from a marginal importer to a consistent top 10 local seller.
Averaging around 50,000 units per year locally, supported by a dealer network that has grown to around 150 outlets nationwide, and having recently purchased the Nissan plant in Rosslyn, Pretoria, now is the time for the next step.
in the sixth annual South Africa Investment Summit 2026Held at the Sandton Convention Centre, the company confirmed that the existing plant will be retrofitted and upgraded over the next 12 to 18 months, with the target of starting production by mid-2027.
“This investment reflects our confidence in South Africa and is a direct result of the steadfast support of our customers and dealer network over the past four years,” said Charlie Zhang, vice president of Chery Auto and executive vice president of Chery International.
Jobs and Supplier Base Focus
As an existing feature, it should help speed up upgrade timelines. Cherry plans to retain a large portion of the existing workforce, while also expanding employment as production increases.
“The project will create about 3,000 jobs directly and indirectly, covering multiple sectors including manufacturing, supply chain and services,” Zhang said.
He added, “We will also focus on developing a local supplier network that is better equipped to support the local parts industry. We believe this will make the overall automotive industry more competitive.”
There has been no confirmation as to which models are likely to be built, but according to reuters, Zhang is quoted as saying that electric, hybrid, plug-in hybrid and internal combustion engine vehicles will be part of his plan.
Since the plant is slated to produce the Nissan Navara bakkie, it would make sense that their much-awaited double cab, Himla, Becomes a part of Prasad.
What does this mean for SA
Local production will take less time, provide better supply stability, and in some cases lead to better pricing, As well as future exports across Africa
“Moving from an importer to a manufacturer deepens our roots in this country. It allows us to better serve the South African and broader African market, enhance consumer confidence through a local presence, and directly aligns our future growth with the development of the local automotive industry,” Zhang said.
The local branch of the brand, which includes Cherry, Omoda, Jaku, Lepas and IkaurHas grown rapidly in a relatively short period of time.
“Cherry's entry into South Africa is not a short-term decision, but a long-term commitment to the future. We are bringing not only investment and products, but also confidence in industrial cooperation, investment in technological development and a determination to grow together with South Africa.”