The third book in the Teach Your Child to Invest children's book series, That's Just Nuts is a timely story about saving and investing. The book was officially launched this week at a learner center in Langa, Cape Town, and coincides with Ford's 45th anniversary in 2026. The brand truly holds financial literacy and inclusion at its core, with a passion for advocating a long-term investment philosophy as soon as possible.
plant seeds
“Six years ago, we started our financial literacy journey with our book More Than Enough – a small book with a big message,” says Christina Castle, author and Ford communications manager. “In the book, Anele the squirrel learns the importance of growing acorns today and for (many) years to come. It is followed a few years later by Little, where Anele and her best friend Mpumi the woodpecker learn a lesson in timing and patience.”
Two million copies of these books have reached communities, schools, libraries, learning centers and most importantly homes across South Africa. And all for free.
“This year we're proudly sharing our third book, That's Just Nuts, and introducing a new character, cheeky Simon, who has a crazy seed,” says Castle. There is speculation that this seed will grow fast and give quick profits. But Enele and Mpumi are not so sure because they know how long it takes for an acorn to grow into an oak tree. To them, Simon's Seed just seems a little crazy.
a colorful collection
Beautifully illustrated by Carla Kreuser, the book series is a collection of cherished characters, with the latest edition full of drama, sparkle, shock and wonder, which Castle contrasts with the reality of the crazy world we find ourselves in today.
“The book is somewhat like the markets we deal with every day, but far more entertaining. It is a timeless addition to your bookshelf, where this new story will help understand bubbles, bullion and other speculative excesses that sometimes seem too good to be true – whether discussed around a braai or at a picnic.”
“Although the book series aims to teach children the fundamentals of investing, it also allows older readers, teachers, and educators to explore common misconceptions and realities around investing,” Castle concluded.
Access the series or latest book
A wonderful read for all ages – but especially for four to seven year olds – Ford's Teach Your Child to Invest series is available online ford or in hard copy from their office in Cape Town.
But for now, you can listen and read the latest installment, It's Just Madness, Okay Here. enjoy! DM