Cherry will be launched Its iCAUR V23 electric sports utility vehicle brand in South Africa in May, the brand said late on Tuesday, as China's biggest car exporter attempts to drive sales growth in new markets.
The company's entry into South Africa with a standalone electric vehicle nameplate is the latest step in its broader global expansion drive, as the Chinese carmaker looks to strengthen its foothold in emerging EV markets.
The launch comes as competition heats up in Africa's most developed motoring sector, where EV adoption is low but government policy and growing consumer interest are beginning to open the doors to new entrants.
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Currently, about 21 Chinese car brands are sold in South Africa, with more set to launch this year, including BYD's Denza and Chery Group's Lepas.
The company said that more details about the car and pricing will be shared closer to its arrival in May. — (c) 2026 Reuters
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