Converge Africa is proud to announce that Amazon South Africa has confirmed its role as a Diamond Partner of Converge Africa 2026, reinforcing its commitment to accelerating digital commerce adoption, marketplace development and seller enablement across South Africa.
Converge Africa has become South Africa's leading digital commerce and retail technology conference, bringing together decision makers from ecommerce, fintech, fulfillment, digital marketing, cyber security and customer experience under one roof.
At Converge Africa 2026, Amazon.co.za will deliver a series of seller masterclasses, practical workshops and platform demonstrations aimed at both existing sellers and businesses exploring selling on Amazon for the first time.
These sessions will focus on helping South African entrepreneurs understand everything from onboarding and compliance to optimizing product listings, leveraging fulfillment options, using advertising and analytics tools, and how to build operational excellence at scale.
“Our Diamond partnership with Converge Africa reflects Amazon South Africa’s commitment to empowering small businesses through hands-on execution, seller capacity building and collaboration,” said Suzelle Abe, Head of Marketplace at Amazon South Africa. “By empowering local entrepreneurs to reach customers nationwide through our marketplace, we are contributing to small business growth, innovation and job creation across South Africa. This seller-first philosophy underpins our decision to join forces with Converge Africa as an industry platform that prioritizes execution and skills transfer, enabling South African businesses to deliver the high standards of service and reliability our customers expect.”
Market success depends not only on access to customers, but also on the availability of payments infrastructure, fulfillment and last-mile delivery, advertising technology, data insights and customer experience capabilities, all of which are core components of Converge Africa’s agenda.
The multi-track structure of the event, spanning fintech and payments, ecommerce, fulfillment, digital marketing, security and CX, aligns closely with Amazon’s marketplace enablement strategy and its focus on building a flexible, scalable seller ecosystem that can meet the expectations of South African consumers.
“This approach reflects Amazon's broader commitment to supporting local businesses and fostering innovation, while ensuring customers benefit from a seamless, reliable shopping experience. By investing in seller education and operational readiness, Amazon aims to lower barriers to entry and enable sustainable growth in its marketplace,” Abe says.
Converge Africa will take place from 2026 4-6 May 2026 But Cape Town International Convention CenterWelcomes commerce leaders, vendors, technology providers and industry stakeholders from across South Africa and the continent.
Converge Africa 2026 4-6 May, CTICC, Cape Town
Frictionless digital commerce. Transacting seamlessly, without any limits.
Distributed by APO Group on behalf of VUKA Group.
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