CORE has launched a Microsoft Surface Reseller Program aimed at expanding opportunities for small and medium-sized IT resellers in South Africa.
The program provides partners with access to Surface for Business devices, along with training, technical support and sales enablement to help scale their operations.
This is part of a broader effort to strengthen the local reseller ecosystem as the demand for high-performance and AI-enabled devices grows in business environments.
According to CORE, this initiative is designed to lower the barriers to entry for smaller resellers by providing access to products and support structures that typically require significant upfront investment.
Participating partners will be able to offer services such as cloud integration, device management and productivity tools, as well as Microsoft Surface devices, allowing them to expand revenue streams and deepen customer relationships.
The program also aligns with the growing shift toward AI-powered computing in the workplace. Surface devices, including the new CoPilot+ PC, are designed to support on-device AI capabilities, providing a path for businesses to adopt more advanced digital tools.
Core said strengthening the reseller channel could also contribute to job creation in the IT sector, including roles in technical support, sales and consulting.
“Through the Surface Reseller Program, we are committed to building partnerships that support growth and deliver value to customers,” said John Press, head of the Surface business unit at Core.
Applications for the program are open to resellers with established customer engagement and technical capability. Resellers interested in joining the program can register their interest and learn more about the application process https://surfaceresellerprogram.co.za/.
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