national economic boom
The impact of this program extends far beyond individual business performance. High-growth SMMEs become engines of economic transformation – creating jobs, strengthening local supply chains and opening up new opportunities for innovation.
As these businesses adopt advanced technologies such as AI and data-driven decision making, they increase their ability to contribute meaningfully to South Africa's national development priorities. These businesses become “frontier firms” that play a key role in shaping a modern, inclusive digital economy.
Urgency: Your next one is now
The Mission Next media campaign features the journey of visionary founders who have leveraged Microsoft's support to unlock their next level, including designer Thebe Magugu and previous program beneficiaries, The Awareness Company.
“Becoming a part of Microsoft’s EEIP program has been a game-changer for our business,” says Priyash Ramadin, co-founder of The Awareness Company. “The combination of funding, technology access, and mentorship and a supportive network created the momentum we needed to scale with confidence. This program doesn't just fund innovation, it enables meaningful growth, gives space to experiment, unlocks access to a powerful network, and prepares founders to create technology that can truly change lives.”
Microsoft has built the runway, the framework, and the ecosystem. Now, it is looking for the next generation of high-potential SMMEs ready to make the leap.
If you are a tech disruptor, or an established non-tech SMME with an annual revenue of at least R1 million and a bold growth trajectory, the Mission Next EEIP could be your gateway to market-shaping success.
Apply for Microsoft's Mission Next EEIP and get the business support you need:
application deadline: 30 March 2026
#YourNextIsNow #MissionNext