South African InsurTech Company naked insurance ChatGPIT is believed to have launched the world's first native app that is capable of delivering final, binding car insurance quotes directly within the AI platform.
This launch marks a significant step in the development of AI-powered financial services and positions Naked as one of the first South African companies Deploying a native ChatGPT app for consumers.
Unlike tools that only provide estimated pricing, Naked's ChatGPT app connects directly to the same live underwriting and rating engine used on the company's website and mobile app. This means that customers receive the final insurance premium inside ChatGPT without the need to restart the quoting process elsewhere.
The company says the ChatGPT app is designed to complement, rather than replace, its existing digital platform. Naked's website and app remain the primary channels for customers to get quotes, buy cover, manage policies and submit claims.
According to the company, the launch reflects its continued investment in digital innovation and reflects its vision that AI assistants can become a key interface for financial services in the future.
Alex Thomson, co-founder of Naked Insurance, says: “Our app and website are still the best way to use Naked today. But we believe that AI assistants will, over time, become one of the primary ways people interact with financial products and we want to be ready for that next industry shift. This signals our readiness to make our offering easier, more convenient and more personalized as the technology evolves.”
AI assistants are expected to change how consumers compare, purchase, and manage insurance products in the coming years. By interacting in natural language, these systems can remember preferences, organize information, and potentially automate tasks like comparing policies and tracking renewals.
Naked says future AI assistant capabilities could eventually help customers manage much of their insurance administration automatically. For example, an AI assistant can monitor policy renewals, compare competing offers, explain coverage differences and recommend switching options based on customer preferences.
“We're not waiting for AI interfaces to become mainstream,” says Thomson. “We're making sure our technology is ready when our customers are. Our ChatGPT app is an innovative step into a world where AI assistants can help manage your car and insurance-related admin on your behalf, according to your needs and preferences.”
The Naked ChatGPT app currently supports car insurance for both comprehensive and third-party covers. Users can answer quote questions through natural language conversations and customize elements such as excess quantity to see how changes affect premiums in real-time.
Customers can access the app through ChatGPIT by opening the app directory in Settings, searching for “Naked” and connecting their account before starting a conversation.
About naked insurance
Naked Insurance is a fully digital South African insurance platform that offers cover for cars, homes, contents and standalone items.
The company uses automation and AI-powered systems to simplify insurance management and reduce paperwork. Customers can get final quotes in less than 90 seconds and manage covers, pause policies or submit claims online.
Naked says its business model, known as the Naked Difference, avoids traditional conflicts of interest in insurance by taking a fixed percentage of premiums and donating unused surplus funds to causes chosen by customers.
Naked Financial Technology (Pty) Ltd is an Authorized Financial Services Provider (FSP 48822). Policies are underwritten by Hollard Specialist Insurance.
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