Siya Kolisi, national rugby captain and icon, will be the brand partner of Amazon South Africa for a full year ending in March 2027.
The collaboration will see Kolisi feature in Amazon’s marketing campaigns, customer experiences and brand initiatives in South Africa. At its core, Amazon will support the Kolisi Foundation's educational initiatives and community programs in disadvantaged communities across South Africa.
“Sia embodies resilience, leadership and community – values at the core of what it means to be South African,” said Robert Coen, Amazon's managing director Sub-Saharan Africa.
“Our goal is to be South Africa's best-loved store. Who better to partner with than the country's best-loved South African store? Sia connects authentically with people from all walks of life and shares our commitment to driving real change in communities across the country. We're proud to support the important work of the Kolisi Foundation, and we're excited about the difference we can make together.”
Kolisi, who captained South Africa to Rugby World Cup victories in 2019 and 2023, has become one of the country's most influential sporting leaders. Through the Kolisi Foundation, he works to address inequality through long-term initiatives focused on education, food security and prevention of gender-based violence.
“I am excited to partner with Amazon South Africa at such an important stage in their journey in the country,” said Siya Kolisi. “What stood out to me is a shared belief that development must also create opportunities for others. Through the Kolisi Foundation, we have seen the impact that access to education, support and opportunity can have on a young person's life, and I am grateful that this partnership will contribute meaningfully to that work by connecting with South Africans in a real way.”
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