Kempton Park entrepreneur launches career app for South African learners

Kempton Park ICT leader and doctoral researcher Natasha Prince has launched an innovative education and career development platform to help young people discover their purpose, develop future-ready skills and prepare for meaningful employment.

The MYFuture app, launched in April 2026, is designed to bridge the gap between schooling and employability by providing learners with personalized career guidance, academic planning, skill development and mentoring opportunities.

Prince, who has over 23 years of experience in the information and communications technology (ICT) sector, said the initiative was inspired by her passion to help youth realize their potential.

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His career includes strategic leadership, digital transformation and development of scalable technology solutions. She is currently undertaking doctoral research focused on transforming digital training, recruitment and deployment in South Africa's ICT sector.

“My research shows that if we start developing skills at an early age, we are more likely to develop balanced, mentally strong individuals,” Prince said.

“I then created a framework, which was operationalized into the MYFuture app platform.”

According to Prince, every person has unique potential but often lacks guidance on how to develop it.

She said, “Every person is created with greatness, yet many don't know where to start developing those skills. I wanted to create a platform that speaks of purpose, identity and mastery while contributing to reducing unemployment in our country.”

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Although the platform has already secured a major education partnership in the Western Cape, Prins said it was important to introduce it to his hometown.

“Kempton Park is my home and I want to make a tangible contribution to the community as a whole,” she said.

The mobile-first, data-driven platform is designed specifically for South African conditions.

It offers low-data functionality, offline-friendly learning modules, and content aligned with the CAPS curriculum.

Learners can access career guidance, academic planning, mentoring, internship opportunities, certification programs, portfolio development tools, research resources, and wellness support.

Prince said, “The primary purpose of the MyFuture app is to change the way a person sees their future. The possibilities are available to every person if that person is willing to master it, one day at a time.”

He believes technology should do more than just help learners pass exams.
“Technology should not just prepare learners for exams; it should prepare them for life.

“Its greatest value lies in helping learners become self-aware, resilient, skilled and purpose-driven individuals who are equipped to make meaningful contributions to their communities and society as a whole.”

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A free pilot program is currently being offered in high schools, technical schools and learning centers to learners in grades 9 to 12 and ages 15 and older in Kempton Park and the surrounding areas.

The pilot program will run until the end of September 2026, with participating schools supported with learner onboarding, implementation support and full access to the platform at no cost during the pilot period.

Prince believes this initiative can strengthen education and career preparation across the region.

“The biggest opportunity for learners in Kempton Park and Gauteng is to gain earlier access to academic, career and skills-development resources that help bridge the gap between school, tertiary education and meaningful employment,” he said.

He said that the objective of this platform is to support parents, teachers and learners.

“Despite all the information available today, youth still need personal guidance that shows them the endless possibilities available to them, regardless of race, demographic or culture.”

Looking to the future, Prince hopes that one day every school will have access to a dedicated MYFuture Learning Center equipped with the technology needed to prepare learners for the future.

“My short-term goal is to equip learners with the necessary tools, guidance and opportunities to improve academic performance, explore career options, develop essential skills and prepare for tertiary education and employment.

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“My long-term vision is that every school in both well-developed areas and underdeveloped rural communities will have a MYFuture Learning Center with hardware and connectivity, starting in South Africa before expanding across Africa and globally.”

Prince said he hopes the platform will help learners not only find career opportunities but also provide a stronger sense of identity and purpose.

“My hope is that each learner will develop not only the knowledge and skills necessary for success, but also a strong sense of identity, confidence and purpose. When youth understand who they are, recognize their unique gifts and are exposed to meaningful opportunities, they are empowered to build meaningful lives and make positive contributions to their communities.”

The MYFuture app has already reached a significant milestone through an agreement with the Western Cape Department of Education to pilot the platform in 560 high schools across the province.

“Teachers and learners in the Western Cape are excited about the MYFuture app and can already see its value. Like any tool, its success lies in consistent use over a long period of time,” said Prins.

Schools wishing to take part in the free pilot program can book a demonstration through the MYFuture App website or by emailing natasha@myfutureapp.co.za.