TVS Motor Company (TVSM), the global leader in two-wheeler and three-wheeler manufacturing, today announced its official re-entry into the South African market. To redefine the regional mobility landscape, TVSM has entered into a strategic partnership with The Nexus Collective, an exclusive distributor backed by Bidvest Group Limited, South Africa's largest automotive distributor.
strategic market leadership
With this launch, TVSM becomes the only two-wheeler brand in South Africa to operate across multiple product variants and segments simultaneously. This expansion is a cornerstone of TVSM's international growth strategy; By 2025, international trade was 25% of total sales, with the African continent representing more than half of global operating revenues and almost 70% of export unit volumes.
“South Africa is a strategically important market for TVS Motor Company,” said Payman Kargar, President of International Business. “This partnership enables us to combine global engineering excellence with strong local execution. Our focus will be on building a scalable distribution footprint and creating sustainable long-term value in South Africa’s evolving mobility ecosystem.”
Diversified portfolio for dynamic markets
Under the campaign theme “Ride the Future”, TVSM is introducing seven proven products designed for diverse applications including daily commute, leisure, delivery utility and shared mobility:
– Performance and Sport: TVS Apache RR 310 and TVS Apache RTR 200
– Commuter & Utility: TVS Raider 125, Track 150, HLX 125 4G, and HLX 150X
– Urban Mobility: TVS Ntorq 125
Rahul Nayak, Continent Head – Africa, emphasized the brand's commitment towards reliability: “Our immediate priority is to ensure strong retail expansion, seamless after-sales support and consistent brand visibility. We look forward to building a strong, sustainable presence in the market.”
Shares of TVS Motor Company Limited were last traded on BSE at Rs. Rs 3931.95 as compared to previous close of Rs. 3819.50. The total number of shares traded stood at 36249 in over 4764 trades during the day.
The stock hit Rs.1000 in intraday. Reached the highest level of. 3944.90 and intraday low 3802.00. Net turnover during the day was Rs. 141763313.00.
Source: Equity Bulls
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TVSMotorCompany
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2 wheeler
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south african market
re-entry