Early hearing loss often goes undetected, affecting a child's ability to speak, learn, and connect. A quick test at birth can change that trajectory – yet many babies with SA are never tested.

A baby can be born healthy, cry loudly, eat well and go home within a few hours and still leave the health system with a serious condition that no one has checked for.

An infant's hearing loss is invisible in the first months of life, but its effects are not. When it is identified late, the results are delayed language, school-readiness gaps, family stress, and avoidable disparities. If ignored, hearing loss affects speech, language, cognitive and social development, and can lead to poor educational outcomes and future job opportunities, often with lifelong loss.

But the opposite is also true. When hearing loss is identified early and children are connected to the right interventions – including hearing aids, cochlear implants and family-centered support services – many can develop language and learning outcomes in line with their hearing peers. The World Health Organization (WHO) has been clear on this, and this is one reason why early detection is such a priority in children's hearing care.

That's why early hearing detection and intervention matters. This is not a typical audiology service for a small group of children. It is a population-wide early childhood intervention.

The theme of this year's World Hearing Day,…

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